#MexicoCampeón

OGGI Jeans remains one of the most stable Mexican brands in the market. However, still use the classic modeling stereotype in all campaigns. How can we create a forceful message from the brand to communicate the new positioning much closer to the Mexican consumer?

We created #MéxicoCampeón, more than a campaign, an entire line of clothing that exalts the way of thinking and acting of the average Mexican.

For this, beyond influencers, many ambassadors were used for the elaboration of this campaign such as Uzielito Mix, N4NO, Yunyun, Andrea Llira, Yoga Fire, Alexis de Anda, Mucho Concepto and Alberto Lara. Mini documentaries were created to talk about what it means to Break It as a Champion no matter if you're famous, comedian, dj, chef, artist, photographer or rapper...

The stories tell of the duality of their personalities and how the world perceives them. Each story, each character, turned the clothing line into an chance for expression in which all Mexicans are champions.