Description
McDonald's France and TBWA\Paris sing the praises of the New McDo+ Home Delivery Service
An irrepressible desire for a McDonald's is uncontrollable, and nothing is more frustrating than not being able to enjoy a McDo when you irresistibly crave it but find yourself stuck.
This insight is brought to life in the new McDonald's film created with TBWA\Paris. 🎶 I want a McDo but I'm stuck here... 🎶
Catchy music, metaphors of everyday situations, all presented in a funny and crazy tone.
Directed by Bjorn Ruhmann, the film is in line with the brand’s new copies, combining insight and entertainment to promote home delivery through the M+ app.
This film is visible on TV since February 14, it is the first part of a 360 campaign that will be released at the end of February. It will highlight the benefits of the new M+ delivery service: the same prices as in restaurants & the accumulation of loyalty points.
This professional campaign titled 'McDo+ Home Delivery Service' was published in France in February, 2024. It was created for the brands: McDonald's and McDonald's France, by ad agency: TBWA\Paris. This 360° medium campaign is related to the Delivery Services and Food industries and contains 1 media asset. It was submitted 2 months ago.
Credits
Client : Jean Guillaume Bertola, Benoit Kolb, Maxime Gangneux
Agency : Christophe Neyret, Margaux Wanin, Charlotte Delpon, Cassandra Cosson, Louison Palatre
Executive Creative Directors : Benjamin Marchal et Faustin Claverie
Artistic Director : François Claux
Copy writer: Swann Richard
Head of strategic planning : Céline Mazza
Head of TV et CEO Else\ : Maxime Boiron
Creative Producer : Elisabeth Boitte
Film Production : SOLAB
Production manager : Anne-Laure Godhino
Executif producer : Edouard Chassaing
Director : Bjorn Ruhmann
Post-production : \ Else
Post Producer : Mélanie Bernard
Sound Production : \ Else
Head of music and sound : Olivier Lefebvre
Music & Sound Producer : Fanny Mithois
Sound engineer : Alexandre Robieux and Matthieu Seignez
Music AD : Thomas Jacquet et Ferdinand Huet
Music Legal & Business Affairs : Marion Le Guluche
