Description
Gen Z is reclaiming its power by discovering new ways to make more money, save on new purchases and focus on sustainability.
They share a situationship with their possessions and eBay helps them turn their hard-to-let-go items into easy cash with its "Make Money Out Of It" campaign.
By identifying customer-interactive touch points, eBay brings the concept of selling items that are no longer needed through a mixed media campaign that generates buzz, incorporated with a QR code that will connect them to an AR Instagram filter for eBay, and sell their items on eBay.
This student campaign titled '#MakeMoneyOutOfIt' was published in United Kingdom in March, 2023. It was created for the brand: ebay, by ad school: Miami Ad School. This Digital, Integrated, and OOH Outdoor media campaign is related to the Other industry and contains 4 media assets. It was submitted 9 months ago.
Credits
Advertising Agency (School): Miami Ad School, Bengaluru, India
Art Director: Shreen Bhargava
Associate Art Director: Krati Jaiswal
Copywriter: Kriti Kumar
Professor: Samyu Murali, Swagata Banerjee
