Description
To celebrate the return of the UEFA Champions League Final to Istanbul, leading global smart technology company OPPO and creative agency Sid Lee have collaborated to deliver a global campaign that argues miracles don’t just happen, they’re made of years of hard-work, expertise, professionalism and perseverance.
As an Official Sponsor of the UEFA Champions League, OPPO has created a film featuring its Global Brand Ambassador, Ricardo Kaká, a player who featured in the 2005 UEFA Champions League Final when Liverpool came back in dramatic fashion to beat AC Milan in a match described as ‘The Miracle of Istanbul’.
In the global film, Kaká, a former Ballon d’Or winner who played for legendary UEFA Champions League teams AC Milan and Real Madrid, reflects on the many miracles he has witnessed throughout his career, sometimes on the wrong side such as the 2005 UEFA Champions League Final, and sometimes on the right, like when AC Milan avenged the loss in 2005 by beating Liverpool to win the 2007 Final.
Much like OPPO’s leading mobile technology, Kaká argues these miraculous moments were no accident but born out of years of precision, performance, perseverance, and expertise. You can’t just wait for a miracle to happen, you need to work hard and make it happen yourself.
The 90s hero film launched globally on May 30th. The campaign also includes print, press, and online media, as well as a TikTok challenge, starting May 31st where Kaká will challenge users to a duet of skills using the #MakeYourMiracle.
This professional campaign titled 'Make Your Miracle' was published in France and Turkey in June, 2023. It was created for the brand: Oppo, by ad agency: Sid Lee Paris. This Integrated medium campaign is related to the Electronic Devices and Sports industries and contains 1 media asset. It was submitted 11 months ago.
Credits
OPPO
Olivella Liu: Global Brand Director
Mengjie Zhou: Brand Partnership Director
Lang Zhang: UCL Partnership Lead
Rocky Xu: Project Lead
Runch Lan: Creative Lead
Ida Deng: Digital Lead
Sabrina Shi: PR Lead
Brent Lin: Media Lead
Yin Wang: Event Lead
Sid Lee
Creative Director: Stephane Soussan
Business Director: Mike Grumbridge
Strategy Director: Bruno Lee
Senior Account Director: Ty Oakwood
Senior Account Manager: Sam Bridgwater
Art Director: Pierre-Antoine Gilles
Copywriter: Mathieu Cuvelier
Strategist: Leah Daymon
Producer: Laetitia Neves
Production: Hamlet
Director: Scott Perry
DP: Todd Martin
Production: Hamlet Paris
Executive producer: Marie Archambeaud
Line producer: Antonin Romeuf
Production assistant: Lida Sahakian
1st AD: Paul Jolliot
Service production: APROD
Executive producer: Louis Ditapichai,
TH producer: Natcha Osborne
Art director: Perb
Stylist: Katae
Post-producer coordinator Hamlet: Léa Torok
Post-production House: Everest
Editor: Mark Potter
Color grader: Nicolas Gautier
VFX Supervisor: Thomas Espinosa
Music & Sound-Design: Benzene
Original Music, Sound Design & Mix: benzēne
Head of Music & Sound: Grégoire Musso
Music & Sound Producer: Heather MacFarlane
Composer: Chris Rizzo
Sound Designers: Mathias Villeroy, Loïc Canevet, Marc Eres
Mix: Pauline Facon
