Description
Auston Matthews has joined Royal Bank of Canada to inspire youth through his passions including sport, music, fashion, and gaming. He’ll star in a new creative campaign with an integrated TV, digital and social channel strategy, live today. The work was concepted and executed by creative agency partner, Battery.
In a highly competitive environment, the creative spot harnesses Auston’s celebrity status and the humorous narrative to help RBC’s brand, value proposition and Personal Banking cash offer stand out amongst competitors. “Make It Count,” created by creative agency Battery, features Auston and his sophisticated, charismatic and hilarious sidekick Gene Raymond – a play on the pseudonym used by a number of banks in marketing and ad campaigns. In the ads, Gene and Auston playfully surprise consumers with the powerful benefits you get through RBC Vantage when you switch your bank to RBC.
This professional campaign titled 'Make it Count' was published in Canada in March, 2023. It was created for the brand: RBC, by ad agency: Battery. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Brand: Royal Bank of Canada
Agency: Battery
Anson Sowby, Co-Founder & CEO
Philip Khosid, Co-Founder & CCO
Scott Brown, Executive Creative Director
Michelle Nam Fischer, Group Creative Director
Carl Larsson, Associated Creative Director
Stanton Hill, Head of Production
Jessica Shepard, Producer
Miranda Curry, Brand Director
Olivia Weiss, Brand Manager
Sean McNamara, Head of Strategy
Madeleine Reeves, Senior Strategist
