Description
Square continues its legacy of visionary campaigns with “Made to Order” promoting the company’s Square Online service through seamless, choreographed movement, texture and whimsey. Directed and edited by Nikki McMorrow of GLP Creative, “Made to Order” is her fourth collaboration with Square, having previously directed several brand films for their US and Canadian markets.
The playful stories, with interwoven characters and scenes, are told through kinetic shots, subtle performances, layered blocking, and vibrant production design. In the Retail-focused spot, doting pet owners place and receive orders on-the-go through their local pet shop’s Square Online platform. In the Restaurant-focused spot, a group of hungry gamers order falafels from a popular Mediterranean café, demonstrating the robust capabilities of the café’s Square Online platform.
This professional campaign titled 'Made to Order' was published in United States in May, 2023. It was created for the brand: Square, by ad agency: GLP Creative. This Integrated medium campaign is related to the Delivery Services industry and contains 2 media assets. It was submitted 12 months ago.
Credits
Client: Square
Group Creative Director: Nico Martinez Phipps
Design Lead: Austin Long
Copy Lead: Marc Dolan
Production Company: GLP Creative
Director/Editor: Nikki McMorrow
Executive Producer: Abe Sands
Executive Producer: Greg Smith
Producer: Kayellen Moran
Director of Photography: Luke McCourbrey
Post: Trident Post Production
