Description
‘Live Colourful’ is the new brand platform grown out of the long relationship between Brave and Naked Smoothies.
Reimagining the role the brand can play in consumers’ lives, Naked’s latest campaign ‘Live Colourful’ is all about breaking free from the grey, monotony of the daily grind, and putting the spark back in the day.
To bring ‘Live Colourful’ to life, Brave worked with Not Just Any and director, Ayla Spaans, and created a truly original vibrant fruity world using AI and Unreal Engine. These tools meant they could fully immerse themselves in creating something so juicy, colourful and fresh, and show the audience the most important qualities they’re looking for in a super smoothie, in a way that felt not only distinctive, but also delicious and desirable.
The film, set to Mtume’s hit, ‘Juicy Fruit’, sees the ad’s hero fly through the fruit world, before being snapped back to reality by the ringing of her phone. Instead of answering with her usual greeting, she does something a little more ‘colourful’.
This professional campaign titled 'Live Colourful' was published in United Kingdom in April, 2023. It was created for the brand: Naked Smoothies, by ad agency: Brave. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Agency Brave
Business Director Amy Forster
Senior Account Manager Adam Vanstone
Client name Charlotte Ashburner
Client job title Marketing Director
Client name Jacinta Cleary
Client job title Senior Brand Manager
Executive Creative Director Caroline Paris
Creative Director Paul Pearson
Art director(s) Dan Griffiths
Copywriter(s) Ben Williams, Annie Fox
Planner Michael Kates
Design Director Lee Robins
TV Producer Sophie Smith
Production Company Not Just Any
Executive Creative Director Aidan Gibbons
Executive Producer Emily Rudge
Director Ayla Spaans
Producer Natalie Wetherell
Production Assistant Amelida Celepija
DOP David Proctor
Service Company Some Films
Producer Lina Murinaitė
1st AD Lukas Kudapčenka
Art Director Greta Vileikytė
Stylist Agnė Charašauskaitė
MUA Jurga Globytė
Gaffer Darius Zalmonas Narkas
Key Grip Linas Žilys
1st AC Martynas Šiaučiūnas
Audio Post Production King Lear
Audio Engineer Dugal Macdiarmid
Audio Producer Suzy MacGregor
Music Supervision Theodore
Music Composer N/A
Offline The Assembly Rooms
Post Production Not Just Any + DLP
Project Manager Federico Costa
Post Producer Clemence Ripoche
Natalie Wetherell
Post-Production Assistant: Teotim Aguilar
VFX supervisor Nasreddine M'dimagh
Compositing Director Sebastien Mollard
Compositing Assistant Quentin Lohr
Paul Fructus
Lighting Director Audrey Turini
Technical Director Bastien Petit
Grading Artist Alice Prudhomme
Modeling Artist Sonia Beauvallon
