Description
Our regional client asked for a digital strategy for adapting to the COVID-19 pandemic. We did it through a trimestral strategy, that includes this idea. Our study reports that 62% of consumers consider that brands should take a stand on this new pandemic and help them get through it. So we decided to remind our Instagram fans the most important measure of all to fight this disease: social distancing. That is why we changed our Instagram feeds, and began to leave blank spaces between each post, so we create awareness and rise consciousness. Because we thought that, if Instagram posts could distance themselves, imagine what you can do.
This professional campaign titled 'Let's distance' was published in Costa Rica in April, 2020. It was created for the brand: Lala Costa Rica and Guatemala, by ad agency: Havas. This Digital medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted almost 4 years ago by Senior Copywriter: Vladimir Badilla Contreras of Havas Tribu .
Credits
Advertising Agency: Havas Tribu, San José, Costa Rica
Chief Creative Officer: Josafat Padilla
Creative Director: Sebastián Quirós
Copywriter: Vladimir Badilla
Head Of Art: Bto Morales
Designer: Sofía Fuentes
Head Of Digital: Pol Rigabert
Content Supervisor: Alina Loría
Community Manager: Nathalia Sandoval
Account Director: Karla Vargas
Account Executive: Jose Brenes
