Let's change the fact that
Let's change the fact that
Description
7-Eleven changes logo in new Pride campaign
7-Eleven launches a campaign together with Danish agency Brandhouse/Subsero to support the LGBT+ community doing Copenhagen Pride.
Even though Denmark is by many considered as an open-minded and developed country for LGBT+ people, unfortunately, the figures show that people in the LGBT+ community are far more vulnerable when it comes to discrimination, mental health, and bullying.
The campaign uses the 7-Eleven logo to illustrate how many out of 11 LGBT+ people have experienced major challenges through the message "Let's Change the Fact". During Copenhagen Pride, the campaign will be displayed along the route and encourage further debate and conversations on social media.
This professional campaign titled 'Let's change the fact that... ' was published in Denmark in August, 2022. It was created for the brand: 7-Eleven, by ad agency: Brandhouse/subsero. This Digital and OOH Outdoor media campaign is related to the Food, Household Products, and Soft Drinks industries and contains 2 media assets. It was submitted over 1 year ago.
Credits
Creative Director: Jeppe Ritz
Creative Director: Louis Pilmark
Art Director: William Barfoed
Copywriter: Lise Lehwald
Art director: Claus Salling
Project manager: Jeanette Krarup
Consultant: Felix Binggeli
Photographer: Sofie Barfoed
Photographer: Tom Rossum
Designer: Pernille Dueholm
Designer: Fredrik Flygel
PR: Jeppe Borch
PR: Lou Thatt
Client: Anders Fiskbæk
Client: Frida Lundssgaard
