Ladies' Room

Rakuten, the leading shopping platform that offers Cash Back and rewards, is collaborating with actress Kate Hudson and fashion designer Patricia Bonaldi of PatBO for the launch of its new advertising campaign, "Shoppers Get It." The new ad creative celebrates the thrill of discovering new shopping secrets and Rakuten's rise as the savvy shopper's most rewarding way to shop and save.

The spot starring Kate Hudson nods to relatable bonding moments with strangers on a night out, and the universal love of scoring a helpful insider tip – in this case, one that saves serious cash on designer purchases. It opens in the ladies' room of a swanky bar where two women realize they are wearing the same PatBO dress, but only one received Cash Back from Rakuten. This is when Hudson enters the scene, also wearing the same dress. She reveals she also used Rakuten to get Cash Back – on her entire outfit.

For the spot, Rakuten engaged runway designer Patricia Bonaldi to create a custom PatBO velvet mini dress with rhinestone detailing. In a signature move for the shopping platform, Rakuten is making the dress available exclusively to its members, with 10% Cash Back, for a limited time starting February 26.