KOPRA kan Kopratif

KOPRA is a digital ecosystem for wholesale business by one of the largest banks in Indonesia, Bank Mandiri. It consists of all around transaction services to support and enhance business development for lots of companies. But as good as it sounds, there’s still hesitancy from Indonesian business owners to utilize this super app because it looks very tech-forward and a little bit intimidating.

So they want to communicate how KOPRA is a business platform that is easy and convenient to use, with a more lighthearted approach and memorable, even in one watch.
That is why we created a three-part 15 seconds ad that looks like regular banking ads that communicate the key features very fast, it even ends before the ads are finished. But what happens after that? In each, we create a depiction of the behind the scene where the directors, editor, and other production crew are surprised by how simple and easy KOPRA is.