Description
Bullet (Vodka Mixed Drink) brand wanted to sensitise the public on the need to drink responsibly during the end-of-year festive season in 2022. In order to grab the attention of Gen Z and millennial consumers who make up the largest percent of our consumers, we created a campaign that subtly compared the act of irresponsible drinking to other social scenarios where people cross the line because they fail to know their limits. Our message engaged consumers on social media platforms, and sparked conversations around knowing when to stop on drinking occasions and even beyond.
This professional campaign titled 'Know When To Stop' was published in Nigeria in December, 2022. It was created for the brand: Bullet, by ad agency: Omni Options. This 360°, Content, and Digital media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Omni Options
Managing Partner: 'Yomi Amoussa
Business Director: Olisaemeka Anene
Creative Director: Oyin Oludipe
Group Head, Copy: Oyinola Mabinuori
Art Director: Kareem Qudus, Bassey Emmanuel
Digital Lead: David Dante Frank
Content Writer: Opeyemi Suleiman
Account Executive: 'Tosin Oyebolu, Sultan Amoussa
