Description
As part of Burger King’s international campaign “Burger Six, Going Dark,” DAVID New York surprised gamers at select restaurants to promote the fast-food chain’s new Call of Duty®: Modern Warfare® II Meal.
Running video games on all kinds of unexpected devices, from ATMs and calculators to LEGO bricks is trendy in the gaming world. Gamers went wild when a photo went viral showing a customer who had supposedly hacked an ordering kiosk to play video games on it. Just as suddenly, the image was discovered to have been PhotoShopped.
That was when Burger King and Activision, the publisher of Call of Duty, decided to join forces and make the kiosks a reality. To promote the new Modern Warfare II Meal, the brands invited gamers to visit select Burger King locations in Spain and France and try out the new game on the kiosks where people usually order their food. Gamers got unique access to a mission on the ordering kiosks and had to complete a level for the chance to win a free Call of Duty Whopper Meal.
The one-of-a-kind activation, part of Burger King’s largest-ever gaming collaboration, became an international sensation, with customers raving about the possibility of playing the long-awaited game on an unexpected device.
This professional campaign titled 'Kiosk of Duty' was published on December 20, 2022. It was created for the brands: Activision and Burger King, by ad agency: DAVID New York. This Experiential medium campaign is related to the Food and Gaming industries and contains 1 media asset. It was submitted over 1 year ago.
