Description
Exhilarating like a shot of adrenaline, the integrated campaign for Fiat's most important product launch in the last few years – the Fastback – is out with an action film that will keep you on the edge of your seat. Under the concept “A small step for humanity. A giant leap for SUVs,” the mezzo Brazilian, half Italian brand joined efforts with agency Leo Burnett TM to develop a grandiose campaign that seems made for the silver screen and conveys the idea of a car that represents a leap for the entire category. All underlined by the performance of a sporty model powered by a 185 HP turbo engine.
“The new Fiat Fastback is Fiat's main product launch this year, and is poised to revolutionize the segment, with elements like the SUV Coupe design, the largest trunk space in the category, and all models standard with turbo engines. We sought ways to show that quality leap in our campaign, and the results couldn't be better, with a cinematographic production that will impact our audience in various channels and highlight the product's main attributes,” explains Frederico Battaglia, CMO at Stellantis South America.
The film's soundtrack features a traditional Italian song that is perfectly aligned with Fiat's origins: VOLARE PARISH VERSION – a version in English, written by Mitchell Parish in the 50's for the Italian classic film “NEL BLU DIPINTO DI BLU” (VOLARE). Originally composed by masters Domenico Modugno and Francesco Migliacci, the song became famous worldwide for its many versions, such as the hit performance by the Gipsy Kings, and now has a completely new setup and a bold, modern recording, especially produced by ANtfood for the campaign.
This professional campaign titled 'Jump' was published in Italy in December, 2022. It was created for the brand: FIAT, by ad agency: Leo Burnett Tailor Made. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Agency: Leo Burnett Tailor Made
Title: Jump
Product: Fiat Fastback
Advertiser: Fiat
CCO: Marcelo Reis
Creative VP: Pedro Utzeri, Vinicius Stanzione
Creative Director: Bruno Godinho
Copywriter: Fabio Nagano
Art Director: Felipe Massis
Digital Creative: Fabio Nagano, Felipe Massis
Content Director: Andreza Aguiar
Content: Tamires Soares, Karla Lima, Henrique Xavier, Gabriel Ribas, Vinicius Serafim, Pablo Cruz, Bárbara Jadeh
Digital Projects: Pedro Rais, Katia Rosa, Jonatas Vasconscelos
Integrated Production Director: Maria Fernanda Moura
RTV: Rita Costa, Patricia Cosmo, Luciana Kley
Art Buyer: Mauro Moura, Cristiano Godoy, Daniel Gonçalves
Account services: Karol Alberti, Sabrina Spinelli, Giovanna Rodrigues, Jessica Saravalli, Mateus Ferraz, Alberto Junior, João Centofanti
Media: Heloisa Goldman, Patricia Naparstek, Paula Ricarte, Rodolfo Contiero, Laura Andrade, Guilherme Leão, Mateus Rikel
Planning: Tiago Lara, Rafaela Badaró, Murilo Fedele, Caio Costa, Cinthia Pauli, Bruno Olivetti, Jaqueline Tampelli, Doélio Bergamo
Press Relations: Jef Martins, Nathalie Ursini, Leandro Bernardino, Mar Facciolla
Client approval: Frederico Battaglia, Maria Lúcia Antonio, Ana Luisa Brant, Camila Rapini
Film Production: Alice Filmes
Director: Felipe Mansur
Producer: Wal Tamagno
Photography Director: Diego Rosenblatt
Art Director: Andres Zarza, Marco Vinicius
Director's Assistant: Michelle Lutfy, Bruno Spalaoro
Creative Assistants: Marina Vancini, Henrique Barretto, Leticia Melo
Production Team: Murillo Baskerville, Marina Stacciarini, Thatiana Ariosa (SP), Silene Corrêa (SC), Erica Martorano, Luana Moreira
Location Production: Angelo Graciozo-Lauri (SC), Fabricio Marinho, Caroline Julian (SP)
Casting Production: Claudia Secaf, Indra Malamy, Vanna (Sp) Amanda Michellini, Jordan Padilha, André Dutra (SC)
Wardrobe Production: Marina Vieira, Armando Batista, Nico Santos
Objects Production: Mari Mello, Carol Ribeiro
Makeup: Mima Mizukami, Carolina Pinsdorf, Luciana Enderle, Gabriela Alvares Ferreira Brandão
Driver for the jump and scenes: Alexandre Ostrower
Russian Arm: Stanley Ostrower, Daniel Duran, André Veloso
Alexa Drone: One Solve – Felipe Moreno, Alberto Youssef, Raul Sanches
FPV Drone: Heitor Teles
Camera Crew: Martin Boni, Jair Silva, Edgar Cavalcante, Gabriel Buéssio, Fernando Preda, Ricardo Gois, André Salermo
DIT: Marcelo Krowczuk, Felipe Delgado
Machinery Crew: Ale Fidelis, Fabiano Dias, Vermelho, Pedro Henrique Teixeira, Juliano Capinan, Deyvid Miguel Da Silva (SC), Walter Urich Medaglia Filho (SC), Ferrugem (SC), Nicholas Samuel Vieira (SC), Zadir Borges, Fábio Iamamoto, Rodolfo Amaro
Electric Crew: Paulo Nunes, Alexsandro Soares, Denny Polaco (SC), Du Canário (SC), Luciano Dias, Jefferson Ferreira
Art Production: Carlinhos, Rafael De Brito, Isabella Castilho, Bruna
Editing: Danilo Abraham
Post-production: Rodrigo Azambuja, Renata Dalbem
Post-Production House: Voodoo House
Color Grading: Osmar Junior
Sound Producer: Antfood Music & Sound Design
Musical Production Directors: Lou Schmidt, Fernando Rojo, Tiago Lins
Executive Producers: Christiane Rachel, Renato Castro
Musical Production: Lou Schmidt, Fernando Rojo, Luis Bergmann, Vinicius Nunes
Production Coordinator: Fernando Ianni, Monique Munhoz
Post-production: Bruno Broaska, Fabian Jorge, Pablo Homem de Mello
Digital Production Company: Santa Transmedia
Director: Ricardo Mantovanini
Photography Director: Nicholas Bluff
1st Director's Assistant: Juliana Antich
2nd Director's Assistant: Andrea Voltarelli
Executive Producer: Renata Munaretto
Account services: Ludmila Stempniewski, Andressa Cardoso, Dudi Ciampolini Bourroul
Production Coordinator: Jonas Matos, Elisa Melo
Production Director: Victor Lombardi, Julia Torres
Production Assistant: Juliana Lima
Post-Production: Liquor Media
Post-Production Coordinator: Alê Campos
Post-production: Maria Paula Kemmer, Rui Fontes
Video Editing: Lucas Brasileiro
Color: Joshua Borril
Performance Editing: Lucas Brasileiro
Composers: Ivan Lima, Renan Ambrosio
Motion: Guilherme Mourão, Bruno Gasparoti
Photography: Bruna Lucena
