JOY with Juraj Slafkovsky

At the time of Juraj's greatest pressure, after all the training camps and just before his first and closely watched NHL game, his father came to cheer up the draft pick. He gave his son just one wise advice: " Enjoy it." Experts agree that this is the best approach parents can give their children - top athletes.

Goal: To promote the perception of Tipos as the biggest supporter of Slovak sport. Just add the word ''joy'' to the sentence and - Tipos' message to the whole sports world is here.

Against the background of Juraj's story, we want to deliver the message that thanks to support, great victories can be achieved in Slovakia. However, we don't want or can't attribute the support only to Tipos as a sponsor, it's about the support of the wider environment: family, teammates, coaches, fans. We see winning as a wider concept that does not only mean world-class sporting success, but also, for example, the "ordinary" joy of sport. From a production perspective, the biggest challenge was shooting the spot in Montreal. Finding a local production agency and coordinating Juraj's schedule. However, the connection between Right&Stuff and La Maison worked perfectly.