Description
Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto.
The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat.
Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process.
The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.
This professional campaign titled 'Jeep Code' was published in Canada in April, 2022. It was created for the brand: Jeep, by ad agency: Publicis Toronto and Starcom Canada and Nurun. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
Agency: Publicis Toronto
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Vinicius Dalvi
Group Creative Director: Victor Yves
Creative Director: Steve Turnbull
Copywriter: Steve Muzzin
Planners
Director, Digital Advertising and Strategy: Anita Gillman
Account Services
SVP, Brand Director: Bobby Malhotra
Group Account Director: David Langlois
Account Director: Richard Guy
SOUND PRODUCTION
Creative Partner: Cristiano Pinheiro
Audio Company: PUNCH Audio
Audio Director: Cristiano Pinheiro
Music Supervision: Cristiano Pinheiro
Sound Designer: Gustavo Guanaes, Fernando Martinez
Executive Producer: Lili Aragoni
Producer: Fernanda Garroux
STARCOM CANADA
Senior Vice President: Claus Burmeister
Director, Social: Bethany Castle
Director, Media Planning: Samantha Lacroce
Senior Social Specialist: Karin Polanco
Social Specialist: Kirsten Weaver
Social Coordinator: Michael Valente
