Jazz Bath: The Bath Bomb Sessions
Jazz Bath: The Bath Bomb Sessions is a specially produced CD featuring six original songs available for free while supplies last
Description
Recently, State Farm released a commercial featuring Jake from State Farm and Patrick Mahomes, sharing very personal information about his post game recovery method. It was Mahomes' attempt to qualify for State Farm's new Personal Price Plan. The end of the spot, "Bath Bomb," also introduced a jazzy new character, Jeff The Equipment Manager, complete with mullet and jazzy saxophone. Well, the spot became a hit among viewers, as they took to social media to voice their likes and the need for a relaxing "Jazz Bath" of their own, :
So, State Farm and its creative agency partner, TMA (The Marketing Arm) came up with an idea to extend this excitement by producing a special CD -- "Jazz Bath: The Bath Bomb Sessions" -- which is now available to consumers for free while supplies last at https://myjazzbath.com. The CD features six original songs which are currently streaming on Spotify. There's even a specially produced online video to help promote the CD, which includes a Jazz Bath Hotline (1-866-JAZZ-BATH). TMA created the video and also worked with a team of professional musicians to compose and produce the songs.
Taken together, this is a clever demonstration of how a brand/agency partnership can capitalize on a moment to create cultural resonance for a brand.
This professional campaign titled 'Jazz Bath: The Bath Bomb Sessions' was published in United States in November, 2022. It was created for the brand: State Farm, . This Audio, Digital, and Integrated media campaign is related to the Finance and Insurance industries and contains 1 media asset. It was submitted over 1 year ago by President: Roy Elvove of Elvove Associates LLC.
Credits
State Farm – Client
Alyson Griffin – Marketing Vice President
Patty Morris – AVP Marketing
Katie Dundas – AVP Marketing
Clinton Inselmann – Group Creative Director
Tim Thomas – Senior Producer, Marketing
Andrew Freeman – Marketing Analyst
Morgan Pulliam – Marketing Analyst
Ciarra Kohn – Marketing Analyst
Sara Brondell – Marketing Analyst
Rachael Risinger – PR Brand Strategist
Amanda Parker – PR Brand Strategist
The Marketing Arm (TMA) – Agency
Harris Wilkinson – Chief Creative Officer
Dave Wasserman – SVP, Creative
Patrick O’Brien – EP, Production
Johnny Fitsimmons – VP, Account Services
Matt Olson – Creative Director
Jonathan Ozer – Creative Director
Josh Johnson – Senior Art Director
Chloe Rockel – Senior Copywriter
Bailey Robillard – Account Supervisor
Rachel Lui – Sr. Account Executive
Ellen O’Donnell – Associate Director, BA
CMC/Forecast, Inc. – SAG Signatory
Carolina Clifford – Production Manager
Christopher Chee – Onset Representative
Gifted Youth, LLC – Production Company
Jake Szymanski – Director
Josh Morse – Executive Producer
Cat Craven-Griffiths – Head of Production
Stephan Mohammed – Producer
Cutters – Editorial
John Dingfield – Editor
Patrick Casey – Executive Producer
Yessian – Music
Gerard Smerek – Global Creative Director, Producer, and mixer
Chris Plansker – Composer
Michael Yessian – Head Of Production
Brian Yessian – CCO
