Description
What to do when it seems like there's nothing left to impress with? How to transform a marketing campaign for a shopping mall into a deeply meaningful story?
Kyiv's shopping mall "Ocean Plaza" addressed us with a request to create a summer advertising campaign for their new collection.
So, we took on the challenge but simply making it was not our style. Our goal was to change the mindset of all marketers in shopping centers by presenting a new perspective on advertising campaigns. We aimed to create true fashion, rooted in Ukraine, finding a key image to embody it. And we have found it )
By logically connecting the dots, all our paths led to the image of a wonder woman, who truly embodies style. And that is Gal Gadot.
But what was the catch? Gal Gadot was far away, right in the heart of Hollywood, while we were on sacred Ukrainian soil. However, these circumstances didn't become an obstacle on our path to our goal.
So, without much hesitation, we decided to find our own Gal Gadot.
And here's what came out of it
This professional campaign titled 'Is your Gal Gadot really genuine?' was published in Ukraine in August, 2023. It was created for the brand: Ocean Plaza Mall, by ad agency: Brain Tank. This Digital and Print media campaign is related to the Fashion, Other, and Retail Services industries and contains 12 media assets. It was submitted 8 months ago by Brain Tank.
Credits
Advertising Agency: Brain Tank, Kyiv, Ukraine
Post Production: Brain Post, Kyiv, Ukraine
Founding Partner, Group Creative Director: Andrii Franchuk
Account Manager: Anatolii Rizon
Art Director: Inna Grinchuk
Art Director: Oleksandra Trachuk
Head of Brain Post: Anton Poberezhnyi
Motion designer: Vlad Zakharov
Motion designer: Kyrylo Matarykin
Presentation designer: Alina Emelyanova
DTP: Andriy Kotlyar
Designer: Serhiy Maksymenko
Illustrator: Ruslana Liashenko
