Description
In a first for UK broadcast advertising, People’s Postcode Lottery has launched a collaborative campaign across ITV, Channel 4, and Sky, to promote its biggest draw of the year.
The bold and innovative campaign will see leading talent from all three channels feature in individual broadcaster spots, then combine for a never-been-done-before hero 90” advert that will air as a peak roadblock on Saturday 25th November, across all channels.
Designed as an invitation to play and make the draw feel famous, the spots will use the broadcasters’ talent to help tell the ‘how to play’ narrative, while travelling around the nation to ask the all-important question ‘Is your door in the draw?’
The six-figure talent deal features hero talent from all broadcasters, including Emma Willis, Stephen Mulhern, and Big Brother’s AJ and Will for ITV. Fred Sirieix, George Clarke, and Rachael Riley feature for Channel 4, and Jamie Redknapp, Katherine Ryan, and Mike Wedderburn star for Sky.
This professional campaign titled 'Is Your Door In The Draw?' was published in United Kingdom in November, 2023. It was created for the brand: People’s Postcode Lottery, by ad agency: the7stars. This Integrated medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted 6 months ago.
Credits
People’s Postcode Lottery
David Pullan – Managing Director, People’s Postcode Lottery
Dave Singleton – Head of Media Investment, People’s Postcode Lottery
Mark Harrison – Head of Creative, People’s Postcode Lottery
Anna Russell, Head of Marketing, People’s Postcode Lottery
The7stars
Barty Mee – Head of Partnerships & Content
Zachary Al-Moajil Cole – Partnership Lead
Lauren Fishwick – Planning Director
Chris Gilfoy – Head of Strategy
Rhiannon Murphy - Head of Activation
Ian Daly – Trading Director
