International Yoga Day communicates the benefits of Yoga on the mind, and body & its effect on holistic well-being. Omnigel as a brand is a pain recovery gel that doesn't want to sound too preachy while communicating the benefits of Yoga on this topical day. Thus it takes a tongue-in-cheek approach to communicate the same. Very few of us remember the names of the asanas or postures. Taking advantage of this, Omnigel relates each posture with daily life scenarios in a funny way & ends the video with a beautiful message that says, "Zindagi ke har dard ke liye Yoga, Shareer ke har dard ke liye Omnigel" which loosely translates to, "For life's pain, there's yoga, for body pain, there's Omnigel."
Description
International Yoga Day communicates the benefits of Yoga on the mind, and body & its effect on holistic well-being. Omnigel as a brand is a pain recovery gel that doesn't want to sound too preachy while communicating the benefits of Yoga on this topical day. Thus it takes a tongue-in-cheek approach to communicate the same.
Very few of us remember the names of the asanas or postures. Taking advantage of this, Omnigel relates each posture with daily life scenarios in a funny way & ends the video with a beautiful message that says, "Zindagi ke har dard ke liye Yoga, Shareer ke har dard ke liye Omnigel" which loosely translates to, "For life's pain, there's yoga, for body pain, there's Omnigel."
This professional campaign titled 'International Yoga Day' was published in India in June, 2022. It was created for the brand: Cipla, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Concept: Karishma Manvi
Creative Execution: Prasad Dhabolkar & Swapnil Devlekar
Executive Creative Director: Mahesh Abitkar
Associate Vice President (Communication & Strategy): Shantanu Tripathi
