Description
McDonald's launched a major global campaign - imlovinit24 - aimed at bringing the world together virtually on March 24th through 24 gifts of joy in 24 cities in 24 hours. On the day of the event, we saw almost 40,000 total #imlovinit mentions, which is 850X more than the daily average, and the campaign was trending globally on Facebook and Twitter – this was actually the first time McDonald’s hit top ten worldwide conversation volume on Twitter.
This professional campaign titled 'imlovinit24 Global Recap' was published in United States in April, 2015. It was created for the brand: McDonald's, by ad agency: TBWA. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 9 years ago.
Credits
Advertising Agency: TBWA
