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Reinserta

"III", a short film about kids' life in prison.

Agency: Grey México

Description

Reinserta, the leading NGO in Mexico that works on the emotional and social recovery of children and adolescents who have been exposed to the criminal justice system, calls on Mexican society to join its fundraising campaign through the short film "III". This film seeks to make visible the motherhood and living conditions of children in contact with prisons in Mexico. These donations will be used in the construction of dignified maternity spaces -like the ones Reinserta has built in several prisons-, a new "baby library" in Monterrey, as well as in psychological and legal care programs that seek to guarantee their development inside and outside of prison.

According to Reinserta, around 500 children are born and live in prison and can live up to three years with their mothers inside the penitentiary centres.

The film tells in 4 minutes the story of a group of women who are seen trafficking a package in prison that turns out to be a birthday candle to celebrate the 3rd year of a child living in prison, who must be separated from his mother. A powerful and heartbreaking story that invites commitment to help these mothers and their children.

This professional campaign titled '"III", a short film about kids' life in prison.' was published in Mexico in April, 2023. It was created for the brand: Reinserta, by ad agency: Grey México. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Name: III (Three)
Client: REINSERTA
Brand: REINSERTA
CO Founder: Saskia Niño de Rivera


Agency: Grey Mexico
President - CCO Latam: Diego Medvedocky
Worldwide CCO: Javier Campopiano
CEO:Coral Arnedo
CCO: Alexis Ospina
ECD: Mauricio Guerrero
CD: Nicolás Diaco, Ezequiel de Luca
Art Director: Mauricio Sanchez Arroyave
Production Director: Julieta Napoli

Production Company: Oriental Films
Director: Yupi Segura & Sauna
Executive Producer: Mauricio Clavijo – Carolina Moreno
DOP: Agustin Claramunt
Art Director: Giuliana Pavino
Art direction: Belén Betbebe
Line Producer: Karina Santiago
Edition: Saulo & Alejandro Diarte
Vestuario: Almudena Segura
Post-Production: Pedro Aragon
Sound Production Company: SATELITE

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