If you read, so will your kids

The Government of Quebec commissioned LG2 to create a new awareness campaign about the importance of encouraging young children to read from an early age. The initiative focuses on the benefits of reading, and underlines the crucial role of parents in the early development of this valuable habit.

To promote reading among young people, the campaign reminds families of the lasting benefits of reading assiduously from an early age, while emphasizing the irreplaceable role of parents and those around children as their first educators. Through an emotional and captivating approach, the campaign aims to empower parents, showing them how they are reading role models for their children who will replicate their actions. It’s the simple gesture of making time to read themselves that actively contributes to the intellectual development of the children who will be tomorrow's adults.