Description
This 2023 Clio Awards Grand winning entry titled 'I Will Always Be Me' was entered for Dell Technologies & Intel by VMLY&R New York, New York. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group.
Motor Neurone Disease (MND) is a terminal illness. But before it takes your life, it takes your voice. Voice Banking technology can help those with MND create a digital copy of their voice so they can continue sounding like themselves. But only 12% of people with MND have used the existing systems. Most put it off because they find the process hard and impersonal.
So we created I Will Always Be Me – the book that is changing voice banking. Written by New York Times bestselling author Jill Twiss and illustrated by artist Nicholas Stevenson, the story contains all the syllables needed to accurately bank a voice in less than 30 minutes. Just as importantly the story gives people with MND the words to express what they’re going through to their loved ones. I Will Always Be Me turns the cold, solitary process of voice banking into an experience that’s full of life—encouraging people with MND to bank their voice before it’s too late.
This professional campaign titled 'I Will Always Be Me' was published in United States in April, 2023. It was created for the brand: Dell Technologies & Intel, by ad agency: VMLY&R New York. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 1 year ago.
Credits
Agency Network VMLY&R
Holding Company WPP Group
Production Company Borderland, London
Advertiser Brand Dell Technologies, Round Rock
Advertising Agency VMLY&R, New York
Entrant Company VMLY&R New York, New York
Advertiser / Brand Intel, Folsom
Post Production Company Human, New York
Production Company (additional) Jam3, Amsterdam
Production Company (additional) The Mill, Los Angeles
Voice Banking Partner SpeakUnique, Edinburgh
Customer / Partner Rolls-Royce, Derby
Association Motor Neurone Disease Association, Northhampton
Global Chief Creative Officer Debbi Vandeven / VMLY&R
Chief Creative Officer, North America Jason Xenopoulos / VMLY&R
Chief Creative Officer, New York Wayne Best / VMLY&R
Executive Creative Director Niraj Zaveri / VMLY&R
Executive Creative Director Justin Ebert / VMLY&R
Creative Director Tal Shub / VMLY&R
Creative Director Carlos Pabon / VMLY&R
Group Executive Producer Bobby Jacques / VMLY&R
Senior Producer Dan Bradbury / VMLY&R
Digital Producer Fernando Martinez / VMLY&R
Managing Director of Strategy & Insights Jennifer Bonhomme / VMLY&R
Strategy Director Jorik Houweling / VMLY&R
Executive Business Lead Rachel Krouse / VMLY&R
Group Director, Client Engagement Allie Ritter / VMLY&R
Account Supervisor Ally Reis / VMLY&R
SVP of Global Brand Liz Matthews / Dell Technologies
Senior Director, B2B Campaigns & Talent Attraction Rachael Henke / Dell Techologies
Strategic Initiatives Lead and Project Manager Valerie Daubert / Dell Technologies
Marketing Director, Global Customer Engagements Peggi Kaley / Dell Technologies
Marketing Campaign Manager Sonia Sharma / Dell Technologies
VP/GM, Brand, Creative & Media John Coyne / Intel
Director of Marketing Strategy, Brand Storytelling & Partnerships Kari Lemiere-Mullan / Intel
Marketing Specialist Karen Frey / Intel
Brand Strategist Kelly Lynch / Intel
Head of IT Innovation Stuart Moss / Rolls-Royce
Director of Care Improvement Nick Goldup / Motor Neurone Disease Association
Project Manager SLT Richard Cave / Motor Neurone Disease Association
Director & Director of Photography Simon Frost / Borderland
Director & Director of Photography Ben Hanson / Borderland
Chief Executive Officer Alice Smith / SpeakUnique
Chief Creative Officer, North America John Godsey / VMLY&R
Global Chief Creative Officer, Intel Allison Pierce / VMLY&R
Associate Executive Producer Florian Root / Jam3
Managing Director & Executive Producer Zoe Barlow / Borderland
Executive Producer James Dean Wells / Human
Executive Music Producer Theresa Notartomaso / VMLY&R
Senior Account Manager Jenny Anderson / VMLY&R
Senior Producer Allison Raich / VMLY&R
Senior Producer Louisa Gargiulo / VMLY&R
Senior Content Production Business Manager Maggie Diaz / VMLY&R
Music Production Assistant Karli James / VMLY&R
Director, Client Engagement Marissa Schulz / VMLY&R
Associate Account Manager Saira Khan / VMLY&R
Author, Jill Twiss / Jill Twiss
Illustrator, Nicholas Stevenson / Folio Illustration Agency
Digital Developer Jeremy Jones / SpeakUnique
Chief Technology Officer & Speech Scientist Oliver Watts / SpeakUnique
Post Producer Sebastian Greene / VMLY&R Vault
Editor Sean VonLembke / VMLY&R Vault
Group Director, Integrated Production Steve Stone / VMLY&R
Director of Post Production, North America Casey Steele / VMLY&R Vault
