Description
As the creative AOR for the MN Lottery since 2016, Periscope is helping the Minnesota Lottery encourage consumers to say “I’MN” on a fun (and potentially rewarding) Christmas gift. Readily available and affordable, Minnesota Lottery and Periscope have set out to prove that scratch lottery tickets are the “perfect gift” for friends, family, and holiday gift parties.
The latest creative builds on last year’s campaign of holiday-branded MN Lottery tickets, positioning lottery tickets as the “Perfect Gift” for friends and family. This year’s creative features an interactive ad with a wrapping paper print insert in the Star Tribune and The St. Cloud Times for consumers to wrap their Lottery ticket gifts with. The print insert is special to the Minnesota region and tied to a sense of local community for MN residents, inviting them to join in on the fun.
This professional campaign titled '"I’MN"' was published in United States in December, 2022. It was created for the brand: Minnesota Lottery, by ad agency: Periscope. This Print medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
Mike Caguin, Chief Creative Officer
Trina Corrao, Sr Designer
Scott Dahl, VP, Group Creative Director
Arron Elkins, Director, Integrated Media Planning
Alex Fults, Content Producer
David Gordet, Art Director
Brandon Hernandez, Group Account Director
Erik Jacobs, Director of Creative Studio
Libby Kapsner, Sr Strategist
Matthew Kim, Associate Account Manager
Jack Lunt, Project Management Supervisor
Giovanni Moreno, Production Artist
Stephanie Murtos, Sr Media Planner
Matthew Nightingale, Technical Solutions Architect
Christine Notermann, Sr Production Artist
Nick Paulson, Sr Copywriter
Heath Pochucha, Executive Creative Director
Tyler Reilly, Associate Media Planner
Neal Reiter, Photographer
Dennis Savard, Imaging Technician
Tanner Thompson, Production Artist
