Hunt for the Bone Collector: Promo

What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed.