Human Softness

Leading condom brand SKYN launches its annual Valentine's Day campaign for the Japanese market, showcasing the romantic journey of two AI platforms on a date.

Traditionally focussing on relationships between long-term couples, this year's campaign, 'Human Softness,' explores the dynamics between single people who share a mutual attraction to each other, but have yet to take it further.

Created by independent agency UltraSuperNew, the heartwarming story is set in the confines of an office, where two AI neighbours discover love. The AI couple's cute first date sees them ordering pizza, dancing, and saying goodnight. The story is tinged with sadness when they realize their limitations, and that they can’t be physically close, not like humans.

The campaign utilizes real artificial intelligence, with UltraSuperNew developing two AI programs equipped with voice recognition and generative visuals. These programs were set up in abstract scenarios with basic characteristics, allowing the AIs to explore and engage in conversations with each other. Guided by prompts focusing on elements like speaking Japanese, tone, expression variety, active chatting, and reflection on chat history, the AIs developed organic communication styles, complete with their own "in jokes" and fantasy language.

The film will be running on SKYN’s X and digital channels until Valentines Day.

Real time conversations between two AIs can also be seen on the SKYN website, https://skynbun.jp/