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N Brown Group PLC, a top 10 UK digital clothing retailer, has launched a bold new partnership with LADbible Group, the youth publisher that reaches a billion young people per month. In a deal negotiated by the7stars, Jacamo, N Brown’s leading menswear brand, has secured a ten-month content partnership with the publisher to launch their new campaign ‘No Average Jack’.

Under the new partnership, LADbible has created several content streams for Jacamo that celebrate the stories of everyday lads in a way that’s honest and down to earth. Understanding there is no one-size-fits-all man, the partnership aims to inspire real men to embrace their uniqueness, by featuring a bunch of not-so-average Jacks, showcasing their passions and skills.

In each stream, Jacamo provides the style inspiration, and LADbible distributes the content across their social channels in a fully shoppable cross-channel format. LADbible Group also plans to launch a TikTok shop for Jacamo, introducing a fully immersive augmented reality try-on filter, alongside new co-branded products to allow customers to experience the Jacamo brand in a completely new way.