Description
We eliminated the blue from the national flag, creating the first “Honest Flag” with the reality of the environment. Inviting to mobilize as a country in the face of the climate emergency.
This professional campaign titled 'Honest Flag' was published in Ecuador in September, 2019. It was created for the brands: Fridays For Future Ecuador, It's Now, and Universidad Casa Grande, by ad agency: DDB. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago by Director Creativo: Sergio Moraga of Paradais DDB.
Credits
Advertising Agency: ParadaisDDB, Guayaquil, Ecuador
Dgc: Agustín Febres-Cordero
Director Creativo: Sergio Moraga
Director Creativo: Andrés Monge
Planner Estratégico: María Paula Mera
Director De Arte: Francisco Félix
Director De Arte: Danitza Ycaza
Diseñador: Jonathan Aguiar
Head Of Digital: Edwin Jarrín
Planner Digital: Jhonny Perez
Social Media Manager: Giovanni Zambrano
Community Manager: Javier Loor
