Description
That's all folks - the summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short.
For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out!
This professional campaign titled 'Holidays are Back' was published in France in September, 2019. It was created for the brand: Transavia, by ad agency: Havas. This Print medium campaign is related to the Transport industry and contains 3 media assets. It was submitted over 4 years ago.
Credits
Advertising Agency: Havas Paris Seven, France
President: Elisabeth Billiemaz
Creative Director: Stéphane Gaubert
Strategic planning: Sabrina Guendouz
Artistic Director: Jordan Molina
Designer Writer: Ludovic Miège
Budget Officer: Frederic Guiraudou, Lola Abourmad, Pascale Vinzant, Agathe Pannaud
Art Purchasing Manager: Sylvie Gazaix
Studio 3D: Lightfarm
Photographer: Milton Menezes
