Description
Easter has increasingly become over-commercialised and no longer a heartfelt time, with the priority placed on finding chocolate eggs to devour instead of showing your loved ones that you care. But Easter at its core is a holiday when our generous instinct is reawakened after a long winter, and the perfect reminder that ‘there’s a glass and a half in everyone’.
Cadbury’s Easter campaign, ‘Show you care, hide it’, builds on this by encouraging the nation to put time and effort into hiding an egg for a loved one, rather than simply handing one over.
This professional campaign titled 'High & Low' was published in United Kingdom in March, 2020. It was created for the brand: Cadbury, by ad agency: VCCP. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 4 years ago.
Credits
Advertising Agency: VCCP, London, UK
