Description
With the theme “She Dreams” and “Her Dream”, the new edition turns the packaging of its traditional milk chocolate bars into an exhibition platform for the artistic work of eight women, in different expressions, and brings their talents as a way to achieve their dreams. The platform also offers workshops and masterclasses in partnership with Plano Feminino ONG.
To promote the platform, BETC Havas created a music video with the singer Yzalú, who stamped one of the packagings of the 2020 edition and now returns performing the song “what’s your dream?” created for the campaign. The music video also presents the universes of the eight artists of this year, promoting empathy with women's search for a society with more opportunities and conditions to make dreams a reality. Full of female references throughout the plot, the music video celebrates the legacy of great women like Frida Kahlo, Tarsila do Amaral, Angela Davis, among others.
This professional campaign titled '#HerShe' was published in Brazil in March, 2021. It was created for the brand: Hershey, by ad agency: Havas. This Integrated medium campaign is related to the Confectionery, Snacks and Public Interest industries and contains 5 media assets. It was submitted about 3 years ago.
Credits
Advertising Agency: BETC Havas, São Paulo, Brazil
CCO: Erh Ray
Executive Creative Director: Andrea Siqueira
Associate Creative Director: André Batista
Creatives: Andrea Siqueira, André Batista, Rodrigo Casanovas, Fernanda Peka, Diego Canhisares, James Döring
Account Team: Daniel Jotta, Nathalia Del Moral, Fabiane Veiga, Fernanda Modena, Izabel Petegrosso, Alexia Gomes
Media Channels and Engagement: Carla Gagliardi, Ariane Finavaro, Carlos Jordão, Dorilangio Souza, Lucas Gonçalves
Strategy: Agatha Kim, Bianca Brandão, Gabriel Lopes
Content: Daniela Lima, Danielle Maio, Rodrigo Yoshizumi
Production: Anna Luisa Ferraz, Andrea Carmassi, Juliana Arantes, Luigi Dias, Tiago Hasegawa
Graphic Production: Gilmar Souza, Marcio Brusaferro, Plinio Alves, Carlos Valeriano
Technology: Jeferson Rodrigues
Production Company: Modernista
Executive Producer: Marcelo Monteiro, Alexandre Lucas
Film Director: Hanna Batista, André Inácio
Photographer: Milena Seta, Vinicius Alves Bock
Art Direction: Karla Salvoni
Post-Production: Guilherme Carneiro
Producer: Giba Pereira
Account: Iara Demartini
Audio Production Company: Canja
Sound Director: Lucas Sfair, Eduardo Karas, Filipe Resende
Producer: Levi Mynssen
Audio Account: Guga Costa
Coordination: Matheus Brandão
Masterclasses/workshops: Vivi Duarte / CEO Plano Feminino ONG
Client’s approval: Marcel Sacco, Larissa Diniz, Rodrigo Campos, Larissa Loureiro
