Here. We can be

Award-winning creative agency The Elephant Room has elevated the voices of young people through a new campaign and series of events for PUMA. The platform, centred on a female focus, will encourage young people to defy expectations whilst instilling in them the confidence to be who they want to be and show up as their real selves.

Elephant Room created a campaign that would connect with the realities of being a girl in the era of social media. Being a teenage girl is more difficult than it seems, expectations of who they are meant to be are often projected long before they are able to decide for themselves. The PUMA Mayze Stack campaign ‘Here. We can be’, aims to give them a platform, literally and figuratively, to be themselves, as they are.

The European campaign consists of retail comms, photography, social films and a unique 'Listening Party’ experience in London and Paris, where girls and non-binary individuals are invited to share a space with incredible musical artists. As well as performing live the music artists will discuss their own experiences of youth and personhood. And everyone attending will have access to the mic and will be heard. As well as sharing and listening, attendees can gain advice and discuss styling their PUMAs.