Here's To Us, All Of Us

The Chinet® brand sells plates, cups and cutlery but really, their business is helping people connect over food. With this campaign, we wanted to highlight the powerful things that happen when people gather and break bread. We created a series of short documentary films about three inspiring social groups in three states as a tribute to the people across America that work hard to build community and foster a much-needed sense of unity. Featuring tap dancing seniors, mushroom foragers and Black urban cowboys, these films celebrate diversity and offer an uplifting snapshot of gathering and commonality across the nation right now.