Description
A powerful broadcast spot featuring a diverse set of women describing their personal experiences inside CVS stores. The women express their freedom to take charge of their healthcare and touch on the disparities surrounding women’s health and health products with the help of CVS.
The talent enlisted for the campaign was instructed to be authentically themselves and the group was intentionally selected to represent all walks of life. They included a mother of two who needs care on her time through virtual visits with MinuteClinic Virtual Care to a teenager representing the next generation of women growing up with a healthier self-image.
This professional campaign titled 'HERe, Healthier Happens Together' was published in United States in October, 2022. It was created for the brand: CVS/Pharmacy, by ad agency: Saatchi&Saatchi. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
President & Chief Creative Officer, Saatchi & Saatchi
Daniel Lobatón
President & Chief Strategy Officer, Saatchi & Saatchi
Raig Adolfo
Creative Director, Saatchi & Saatchi
Anthony Chelette
Creative Director, Saatchi & Saatchi
Liz Harrison
Creative Director, Saatchi & Saatchi
Tom Weingard
Art Director, Saatchi & Saatchi
Katie Straughn
Copywriter, Saatchi & Saatchi
Riley Ceder
EVP Head of Client Services, Publicis Groupe
Lauren DeGeorge
EVP Portfolio Lead, Saatchi & Saatchi
Rachel Poad
VP, Group Account Director, Saatchi & Saatchi
Matt Libbey
Account Executive, Saatchi & Saatchi
Sachi Dulai
SVP, Group Strategy Director, Saatchi & Saatchi
Elizabeth Rowny
Strategy Director, Saatchi & Saachi
Kris Weldon
Senior Project Manager, Saatchi & Saatchi
Andrea Horn
VP, Executive Producer, Saatchi & Saatchi
Joyce Roughley
Senior Producer, Saatchi & Saatchi
Jamie Zimmerman
Business Manager, Saatchig & Saatchi
Laurie Pascoe
Director of Integrated Production Publicis & Saatchi NY
Tim LeGallo
Production
Director, Knucklehead
Siri Bunford
Head of Production, Knucklehead
Christa Thompson
Editor, Cosmo Street
Marlo Caine
Editor, Cosmo Street
Quincey Kai
Assistant Editor, Cosmo Street
Madeline Leshner
Assistant Editor, Cosmo Street
Lee Williams
Executive Producer, Cosmo Street
Amanda Slamin
Senior Colorist, Harbor Picture Company
Andrea Chlebak
Post Coordinator, Harbor Picture Company
Shyla Jade
Commercial Color Producer, Harbor
Brad Martin
Color Producer, Harbor Picture Company
Maxwell Hadson
Associate Audio Engineer, Commercial Sound Harbor Picture Company
Catherine Sangiovanni
Senior Producer, Commercial Sound Harbor Picture Company
Lauren Boyle
Producer, Harbor Picture Company
Kalisha Allen
VFX, Harbor Picture Company
Yoshiko Hirata
Flame Artist, Harbor Picture Company
Pete De Andrea
Senior Motion Graphics Artist, harbor picture company
Candy Sui
Owner, Barking Owl
Kelly Bayett
Executive Producer, Barking Owl
Ashley Benton
Client: CVS Health
Chief Customer Officer of CVS Health and Co-President of CVS Pharmacy
Michelle Peluso
Chief Marketing Officer, CVS Health
Norman de Greve
Chief Marketing Officer, Aetna
Carrah Kalat
VP Front Store & Omnichannel
Erin Condon
VP Brand Innovation & Design
Brett Gerstenblatt
VP Aetna Marketing
Leila Nowroozi
Senior Director, Marketing Strategy - Front Store
Mary Casperson
Senior Manager, Marketing Strategy - Front Store
Kim Kane
Director, Content Strategy & Social Media, Aetna
Mary Abraham
Executive Director Marketing, Brand Strategy Activation & Beauty
Erica Monteith
Manager, Marketing - Front Store Health
Ariana Anderson
Executive Creative Director
Jay Williams
Account Director, Front Store
Michelle Bell
Senior Director, Medicare Marketing
Bryan Trainor
Account Manager, Front Store
Madison Whitley
Marketing Program Delivery Manager
Katherine Waite
Marketing Program Delivery Manager
Kelly Baker
VP, Enterprise Media
Diego Vaccarezza
Director, Front Store and Omnichannel
Marcy Sigel
Director, Social Media
Noelle Hoover
