Description
A hangover is the nightmare of people who consume alcohol. The effects of this word are so bad that they even think about never drinking again to get rid of it. To make it clear that NotHangover, new probiotic shot by NotCo, is going to take the hangover out of Americans' routines, let's eliminate the word from the dictionary and turn it into fun.
This student campaign titled 'Hangover NotFound' was published in Brazil in March, 2024. It was created for the brand: NotCo, by ad school: Redhook School. This Experiential and Integrated media campaign is related to the Alcoholic Drinks and Food industries and contains 4 media assets. It was submitted 15 days ago by Art Director: Mad Marcos.
Credits
Advertising Agency (School): Redhook School, Curitiba, Brazil
Art Directors: Hickson Scandolieri, Mad Marcos
Copywriter: Gonçalo Canita, Paula Braga
Professor / Instructor: Felipe Nepomuceno, Thiago Gueler
Video editing and motion: Mad Marcos, Carlos Galdino
Brainstorm: Gonçalo Canita, Hick Scandolieri, Mad Marcos, Paula Braga
