Description
Challenge:
Tash Hair brings in cordless hair grooming products for a
generation that's always on the go. With Halloween around the
corner, we had the task to increase engagement and consideration
for the brand.
Insight:
Halloween is big amongst youngsters, especially for the beauty
and fashion community. They can style themselves as whatever
they want. Ghosts, superheroes, or anything the heart desires, and
a hairdo is an integral part of it.
Idea:
We planned a Halloween-themed questionnaire, discounted the
products, and gave the top 3 participants a chance to win the
products so that they style their hair as their favorite character
Results:
Post Reach: 250K+
Post Impression: 230K+
Post Engagement: 30K+
Instagram Page Reach: 49k+
Facebook Page Reach: 31k+
All that with just an investment of Rs.20K
This professional campaign titled 'Halloween Day ' was published in India in June, 2023. It was created for the brand: Tash Hair, by ad agency: NEM Digital. This Design and Digital media campaign is related to the Beauty, Electronics, Technology, and Personal Accessories industries and contains 1 media asset. It was submitted 11 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
