ADVERTISING

Greetings from Sunny Cleveland

Agency: Marcus Thomas

Description

An estimated 1 to 4 million people will be travelling to the path of totality over the weekend to view the long-awaited (218 years!) solar eclipse on Monday, with more than 200,000 visitors expected in Cleveland alone.

With all this well-deserved attention on Cleveland, local businesses are creating exclusive events, special offers and limited-edition merchandise to capitalize on this celestial rarity. But one Cleveland-based advertising agency couldn’t help but observe the irony that people were flocking to its fair city to witness four minutes of darkness.

That observation led Marcus Thomas to create “Greetings from Sunny Cleveland”, a humorous spin on the classic tourism video that reminds viewers that there’s a lot to see – when you can actually see. The video features some of Cleveland’s top attractions, neighborhoods, and even potential celebrities, all shrouded in darkness.

“At Marcus Thomas, we believe in making work play,” said Jamie Venorsky, president and chief creative officer of Marcus Thomas. “With all the excitement around Cleveland being in the path of totality, we wanted to have a little fun ourselves while sharing our hometown pride. We know the area has a lot to offer beyond its four minutes of fame on April 8th.”

Beyond having some fun with their own tourism video, Marcus Thomas is giving its employees the afternoon off to witness astronomical history and enjoy the many celebrations around the city.

This professional campaign titled 'Greetings from Sunny Cleveland' was published in United States in April, 2024. It was created by ad agency: Marcus Thomas. This Film medium campaign is related to the Agency Self-Promo and Travel and Tourism industries and contains 1 media asset. It was submitted 24 days ago.

ADVERTISING

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