Description
Nearly 50 years ago, the light beer category gained notoriety through one of the greatest debates and most beloved advertising campaigns of the past century – Miller Lite’s “Tastes Great, Less Filling.” Today, the brand is powering the debate with a new line-up of sports all-stars and celebrity talent including Luke Wilson, JJ Watt, Mia Hamm, David Ortiz, Reggie Miller and Jorge Posada.
In partnership with Leo Burnett, the 2024 campaign launches on the first day of March Madness with spots directed by the legendary Bryan Buckley of Hungry Man Productions and will unfold across TV, OLV, social, digital, and unique OOH activations to engage a new generation of sports fans. The campaign launch spot, titled “Destiny,” will bring All-Stars out of retirement, and will also include a limited-edition drinkable VHS beer tape and Blockbuster activation.
This professional campaign titled 'Great Taste, Less Filling' was published in United States in March, 2024. It was created for the brands: Miller Lite and Molson Coors, by ad agency: Leo Burnett. This Experiential and Film media campaign is related to the Alcoholic Drinks and Sports industries and contains 3 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: Leo Burnett
President and CCO: Britt Nolan
President and COO: Liz Taylor
SVP, Creative Director, Art Director: Nick Howard
SVP, Creative Director, Copywriter: Nick Stoner
VP, Creative Director, Art Director: Hache Hernandez
VP, Creative Director, Copywriter: George Apfelbach
Copywriter: Mary Adam
Associate Creative Director, Art Director: Will Santos
VP Account Director: Carly Richter
SAE: Jess Kemp
EVP, Head of Strategy: Sam Cescau
Senior Strategist: Shannon Haley
EVP, Head of Production: Ashley Geisheker
SVP, Executive Producer: Will St. Clair
Senior Producer: Sarah Tomick
Senior Producer: Natalie Kelly
Business Affairs Manager: Amy Manning
Associate Director, Business Affairs, Linda Yeun
Creative Resource Management: Mags Carlson
PR AGENCY: Phaedon
MEDIA AGENCY: Connect Publicis Media
SOCIAL AGENCY: Volt
PERFORMANCE MARKETING AGENCY: Merkle
TALENT AGENCY: Wasserman
Creative Agency Partner: ALMA
VP / Executive Creative Director: Jorge Murillo
Executive Creative Director: Christian Liu
Associate Creative Director: Eddie Seiglie
Associate Creative Director: Luis Felipe Nuñez
Associate Creative Director: Martin DeFerrari
Group Planning Director: Mauricio Cadena
Group Account Director: Karen Udler
Account Director: Jose Hawayek
Account Supervisor: Stephanie Albrecht
Molson Coors, Miller Lite
CMO: Sofia Colucci
VICE PRESIDENT, MARKETING: Ann Legan
SENIOR MARKETING DIRECTOR: Elizabeth Hitch
MARKETING MANAGER: Sarah Irizarry
ASSOCIATE MARKETING MANAGER: Roshani Patel
DIRECTOR OF BRAND PR: Maya McDonald
BRAND PUBLIC RELATIONS MANAGER: Callie Craig
VICE PRESIDENT, GENERAL COUNSEL: Eric Carlson
ASSISTANT GENERAL COUNSEL: Molly Bulfin
