Good Makes Good

Emerging dairy brand Good Culture is leading a new narrative around dairy—and it's a redemption story.

Good Culture emerged in 2015 with cultured dairy products made from only real food, with simple ingredients. Sounds straightforward, but their Cottage Cheese was amongst the first without preservatives, stabilizers, and gums. The brand and product were the result of co-founder Jesse Merrill looking for ways to bring gut-healthy real food to the category and to heal his own autoimmune gut disease. He set out to change the industry with a holistic health approach by increasing pasture-raised milk supply and shepherding more farmers into regenerative agriculture; their products are good for the animals, good for the environment, and good for humans, too.

The Certified B Corporation and 1% For The Planet member recently teamed up with World Famous to drive a deeper connection with consumers about dairy—one that focuses on telling Good Culture’s brand story around truths, beliefs and processes that have reinvented a decades-old food system.

“How brands do business matters, and it’s time to start talking about the difference Good Culture has set out to make in the world. This campaign marks the start of our journey to share our mission and values, and we hope that by sharing our beliefs, we can create a healthier food system. We’re excited to show the world there’s more to our brand.” – Arielle Knutson, Good Culture, senior vice president of marketing

“We love it when we can really lean into our ability to deliver good work on a quick timeline, and do it for a brand that not only has ‘good’ in their name, but is doing good in the world.” – Holly Petitjean, World Famous, president

Good Makes Good is running across connected TV, Meta and YouTube.