Description
New York-based production company Valiant Pictures and leading global children's entertainment company Spin Master debut the new boundary-pushing portable Valor Kick Scooter in a spot titled “Go Where Others Can’t”: an ad uniting the nostalgic scooter trend with a modern twist.
The ad follows Venice Beach ‘cool’ kids living their oceanside life to the fullest, free to roam where skateboards legally can’t--a product of the lightweight mobility, the Valor Kick Scooter boasts to their audience. In collaboration with Spin Master’s creative team and helmed by Valiant director Vanessa Black, viewers follow a friend group’s typical (for them--epic for us) day in the life through a variety of media, including GoPros, smartphones with trick lenses, traditional cameras, and vintage camcorders. Phone-friendly aspect ratios meld alongside cinematic clips, targeting a wider young audience who respond to TikTok in greater numbers than television.
This professional campaign titled 'Go Where Others Can’t' was published in United States in December, 2022. It was created for the brand: Valor, by ad agency: Valiant Pictures. This Integrated medium campaign is related to the Other industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: Spin Master
Producer: John Nadalin
Art Director & Creative: Edmond Tse
Creative: Philip Ginther
Creative: Mike Arnott
Creative: Patrick McHugh
Digital Producer: Angela Hall
GBU Lead & VP, Outdoor: Dan Wescott
Designer: Tom Difazio
Production Company: Valiant Pictures
Founding Partner & EP: Matthew D’Amato
Founding Partner & EP: Vincent Lin
Executive Producer: Adam Zimmer
Director: Vanessa Black
DP: Danny Corey
Production Designer: Nick Horton
Wardrobe: Silken Weinberg
HMU: Alaina Barbagiovanni
Photography: Lover Lover
Post-Production:
Editor: Gabriel Patti
Music: Sneak Attack
