Case Board
Description
Verizon wants to increase awareness of its platform as a source for tech accessories. As this new generation of constant content consumers comes a rise in tech-centric immersive art exhibits that use tech accessories. Partnering up with upcoming immersive artists, Verizon plans to turn their stores into free immersive art experiences that use Verizon accessories to enhance the experience even further.
We build our campaign by reaching out to people like the most exciting event happening in town, by listing our art galleries on google search and event apps as the things-to-do this week, reaching out the people planning trips to the US and on in-flight screens. From issuing real-time free tickets to putting our posters across cities. We also hyper-target our competitors' customers and invite them to experience our immersive art galleries. Finally expanding it on social media through influencers and artists to draw attention to this initiative.
This student campaign titled 'Gizmo Gallery' was published in Germany in April, 2023. It was created for the brand: Verizon, by ad school: Miami Ad School Europe. This Digital, Experiential, and Integrated media campaign is related to the Electronic Devices, Electronics, Technology, and Retail Services industries and contains 2 media assets. It was submitted about 1 year ago by student: Nithika Romy of Miami Ad School Europe.
Credits
Advertising Agency (School): Miami Ad School Europe, Berlin
Art Director: Nithika Romy
Copywriter: Shrutunjay Gupta
