Get Naked With Me Challenge
Agencies: VMLY&R • MediaCom • Hill+Knowlton Strategies
Description
Inspired by the viral #GetReadyWithMe (#GRWM) trend, Soap & Glory (a No7 Beauty Company brand), in partnership with WPP (VMLY&R, Hill+Knowlton Strategies & Mediacom), is challenging users to take the #GetNakedWithMeChallenge in a new campaign geared towards women aged 25-35 featuring Soap & Glory Flake Away Body Scrub. Designed to encourage the Soap & Glory community to get naked and feel glorious in their own skin, this playful twist on the viral trend is making private moments more public by spotlighting women's body care routines.
Kicking off the campaign is Kaitlyn Bristowe, the former star of ABC’s The Bachelorette Season 11, TV personality, Off the Vine Podcast host, and Dancing with the Stars 2021 champion. The embodiment of Soap & Glory's mission, Kaitlyn is bold, fearless, and confident in her own skin. The campaign will also be supported by a group of influencers, such as Abby Howard (@matt_and_abby) and Monet McMichael (@monetmcmichael).
All participants who join the #GetNakedWithMeChallenge by sharing their own glorious transformation using Soap & Glory Flake Away Body Scrub and tag @SoapandGloryUSA will be entered for the chance to win some of Kaitlyn Bristowe’s favorite Soap & Glory products, including a years’ supply of Flake Away.
Quote from Xue Li, Senior Brand Director, Soap & Glory : “We are excited to properly introduce this luxurious yet affordable body scrub from the UK to the US and spread the message of Soap & Glory. Kaitlyn is the embodiment of this message with her beautiful, bold, and real personality, and we are thrilled to have her represent our brand”
Quote from Nathalie Brown, Executive Creative Director, VMLY&R: “It’s time to normalize and celebrate our bodies. Instead of having people get ready to go out, sporting full hair and makeup, #GetNakedWithMeChallenge encourages people to get vulnerable and share their body care routines with Soap & Glory Flake Away Body Scrub.”
TikTok Link: https://www.tiktok.com/@kaitlynbristowe/video/7194916234620718382?is_from_webapp=1&sender_device=pc&web_id=7068376328118650373
IG Reel link: https://www.instagram.com/reel/CoGEKuNpyWX/
This professional campaign titled 'Get Naked With Me Challenge ' was published in United States in February, 2023. It was created for the brands: No7 and Soap & Glory, by ad agencies: Hill+Knowlton Strategies, MediaCom, and VMLY&R. This Content medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago by Marketing Manager: Aspasia Tsampas of VMLY&R.
Credits
Advertising Agency: VMLY&R
Jessica Post – US WPP Lead
Jason Xenopoulos – Chief Creative Officer, North America
Nathalie Brown – Executive Creative Director
Gretchen Menter – Group Creative Director
Erica Philippone - Group Director, Client Engagement
Perle Arteta – Creative Director
Kyle Nutter – Copywriter
Tamiria Perkins – Art Director
Natasha Davis – Senior Strategist
Doron Faktor – Group Connections Director, Social
Vanessa Ruiz – Connections Supervisor, Social
Andrea Rosado – Senior Program Manager
Maggie Rogers – Account Manager, Client Engagement
PR Agency: Hill+Knowlton Strategies
Lindsay Glassman – Lead Communications Strategist
Rena Krauser – Communications Deputy
Stacey Levine – Sr. Brand Strategist
Libby Schaefer – Sr. Influencer Strategist
Monica Almeida – Sr. Account Strategist, Media Relations
Vanessa Vela – Account Executive, Media Relations
Media Agency: MediaCom
Jacqueline Puzo – Group Account Director
Tara Rolf – Associate Director, Integrated Planning
Kristopher Kidd – Associate Director
Neha Marfatia – Manager, Paid Social
Client: No7 Beauty Company - Soap & Glory
Anisha Raghavan – CMO, North America
Xue Li – Senior Brand Director
Nathalie Banker – Head of Communications
Bridget Jeffers-Flynn – Director of Media
Anne Kennedy – Brand Manager
Sara Silvestri – Brand Coordinator
Chandler Carter – Assistant Manager, Social Media
Justine Mendoza - Assistant Manager, Communications
Ariana LaRosa – Coordinator, PR & Influencer
Samantha Bince – Senior Manager, Paid Media
MaryClaire Schulz – Manager, Brand Media
