Description
Sleep-Eze has launched a dreamy new masterbrand campaign, presenting a wonderfully vibrant and curiously interesting world.
Developed by Fuse Create, “Get the Sleep You’ve Been Dreaming Of” is aimed at driving purchase intent of the over-the-counter sleep aid among adults 35-55. The specific focus is on adults who need relief for occasional nighttime sleeplessness (insomnia) due to overwork, tiredness, or fatigue.
This professional campaign titled 'Get the Sleep You’ve Been Dreaming Of' was published in Canada in January, 2022. It was created for the brand: Sleep-Eze, by ad agency: FUSE Create. This Film medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 2 years ago by Founder: Shannon Stephaniuk of Glossy.
Credits
Advertising Agency: FUSE Create, Toronto, Canada
Production Company: Soft Citizen
Editorial: School Editing
Colour Facility: Alter Ego
VFX / Finishing Facility: Fort York
Media Agency: Um
Executive Creative Director: Steve Miller
Creative Director: Patrice Pollack
Art Director: Chloe Kim
Art Director: Emmanuel Obayemi
Copywriter: Samuel Rudykoff
Strategist: Annie Rowe
Group Account Director: Lindsay Ditkofsky
Agency Producer: Andrew Schulze
Director: The Perlorian Brothers
Dop: Barry Parrell
Executive Producers: Eva Preger, Link York, Rob Burns
Editor: Ben Canny
Colourist: Wade Odlum
Online Artist: Melissa Vasiliev
