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Original (lithuanian) language
Description
„Vitlio licėjus“ is a cutting-edge educational institution that embraces the forefront of technology to provide a robust education in engineering, technology, and the arts. It's a nurturing environment that fosters curiosity, nurtures creativity, and encourages fearless experimentation. Campaign goal was to raise awareness about the school's distinctiveness and address the pressing topics of AI and robotics in today's world.
Our campaign addresses the widespread fear of a rapidly changing and uncertain future. We recognized the fears surrounding artificial intelligence potentially displacing jobs and the concern that children may face job scarcity in the future.
Our campaign aimed to address these concerns, showcasing „Vitlio licėjus“ as a forward-thinking institution that equips students with the skills needed to thrive in an evolving world. We emphasized the importance of embracing technology and fostering innovation to shape a brighter future for the next generation.
This professional campaign titled 'Get ready for the future opportunities' was published in Lithuania in August, 2023. It was created for the brand: Vitlio licėjus, by ad agency: Visual Marketing House. This Digital, Integrated, and Print media campaign is related to the Education industry and contains 2 media assets. It was submitted 6 months ago.
Credits
Advertising Agency: Visual Marketing House, Vilnius, Lithuania
Creative director: Sigita Jocytė
Copywriter: Sigita Jocytė
