Description
Wayfair, one of the world’s largest online destinations for all things home, launches the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung von Matt LONDON for Wayfair.co.uk.
The new spot ‘Get it out of your head and into your home’ tells the story of a woman who can’t stop thinking about furniture, so much so that she keeps encountering products in the most unexpected places, whether that’s on the tube or at the coffee shop. Finally, with the help of Wayfair, she’s able to realise her dreams and find the perfect furniture for her home.
The omni-channel campaign will launch across TV, OOH, Social Media, Email and Display and is accompanied by various Influencer collaborations to commemorate the launch. It emphasises the direction for the brand to champion its diverse product range.
David Twehues, Chief Marketing Officer Europe at Wayfair comments: “Wayfair’s latest campaign is all about celebrating that moment of discovery when you find the perfect piece for your home. We’re thrilled to champion each customer’s unique style and personality, offering a wide selection of quality items to bring their vision to life.”
Charlie Hurst and Marcos Gemal, ECDs of JVM London said: “When you’re creating your perfect space at home, it’s hard to stop thinking about it, even when going about your daily life. This is something we have really enjoyed bringing to life with this creative. “
‘Get it out of your head and into your home’ continues the Go Your Own Wayfair platform, and marks JvM LONDONs first work for Wayfair in the UK.
The lead films were directed by Adam & Dave through Arts & Sciences. The campaign photography was captured by Kristy Noble through Pat Bates.
This professional campaign titled 'Get it out of your head and into your home' was published in United Kingdom in May, 2024. It was created for the brand: Wayfair, by ad agency: Jung von Matt LONDON. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 11 days ago.
Credits
Jung von Matt
Charlie Hurst (ECD), Marcos Gemal (ECD), Max Batten (CD/Writer), Marie Rothemund (Art Director), Mohammed Elkateb (Social Media Creative), Samara Zagnoiev (Producer), Ralph Teichmann (Producer), Antonia Duering (Producer), Ashley Horn (Account Manager)
Wayfair
Carey Pearson (Head of Brand), Mike Pearson (Head of Creative), Nina Molnar (Brand Strategy), Stephanie Smith-Stabe (Snr Producer), Edoardo Pappi (Producer), Magdalena Lindstedt (Stylist), Olivia Sauerwein (TV Art Director), Patricia Perreira (Curated Merchandising), Daniela Venturini (Brand Design Lead)
TVC Production / Arts & Science
Directors: Adam & Dave, Producer: Tom Farley, Managing Director & Partner: James Bland
TVC Production / Filmprodukcja
DP: Mateusz Dziekoński, Art Director: Ashling Johnson, Set Design: Katarzyna Tomczyk, Set Design Assistant: Anna Mazgaj, Props: Filip Strzałkowski, Construction Manager: Marcin Jędrzejek “Zdzichu”, 1 AD: Wiktor Prokopowicz, Focus Puller: Maciej Barański „Horyzont”,
Key Puppeteer: Konrad Czarnkowski “Kony”, Costumes: Wiola Uliasz, Marcin Żak
Category Films Production / Filmprodukcja
DIR/DP: Jakub Sztuk, 1AC: Jarosław Burger, Set Manager: Patryk Sadło
Post - Black Kite
Shoot supervisor - Tito Fernandes, Colourist - George K, VFX lead - Marcus Moffat, Producer - Phil Walley
Music & VO / dahouse
Composers: Wonder Bettin and Rodrigo Lemos, Music Production: Wonder Bettin, Rodrigo Lemos, Lucas Mayer and Silvio Erne, Artist: DaHouse Audio, VO artist: Tony Horkins
Sound design & Audiopost / 750mph
Sound Design & Mix: Sam Ashwell & Jake Ashwell, Audio Producer: Olivia Ray
Stills Photography
Photographer: Kristy Noble, Agent: Pat Bates, Lighting Assistant: Pim van Baalen, Digi Tech: Phil Hardman, Retouching: Ela Calin
