Get happy
Description
Every power company sells pretty much the same thing, but there’s a huge difference in how customers can feel about their choice. With 100% Aussie-owned, renewable-loving Momentum Energy, customers can feel happy about backing Aussie jobs, and supporting renewable energy.
Momentum‘s Get Happy campaign aims to give Victorians cheerful encounters across various media. Developed in-house, the campaign uses the ads themselves to make people feel good - in this case, with imaginative copy and furry typography.
This professional campaign titled 'Get happy' was published in Australia in March, 2021. It was created for the brand: Momentum Energy, . This Integrated medium campaign is related to the Industrial, Agriculture industry and contains 8 media assets. It was submitted about 3 years ago by Creative Director: Kate Lightfoot of Momentum Energy.
Credits
Creative Director: Kate Lightfoot
Creative Director: Dave Scott
Copywriter: Nikki Berto
Designer: Alice Kenny
Typographer: Luke Lucas
Director: Hamish McGregor
Executive Producer: Ben Hodson
Producer: Christine Tan
Director Of Photography: Sherwin Akbarzadeh
Creature Design: Sharp FX
Media Agency: Havas Media
OOH Company: JCDecaux
Music: Squeak E Clean
Composer: Jesse Watt
Choreographer: Zoee Marsh
Casting: 2 Divas
