Description
Brazilian project promotes a free exchange experience in the USA with American gamers
In Brazil, social inequality is directly reflected in the learning and fluency of English: only 1% of the population masters the language. Within this reality, CNA, one of the largest language education networks in the country, works to enable more and more Brazilians to have access to a new language.
To make English practice more accessible, the network launched the first in-game exchange program in history. A project aimed at offering a free exchange experience between Brazilian students and native English speakers. All without leaving home and within the currently most popular game in the world, Fortnite.
One of the greatest achievements for Brazilians is to undertake cultural exchange in another country, namely in the United States. It is a desire of the students and a dream of the students' parents. Millions of successful Brazilians in their careers have gone on exchange to gain fluency in the language. However, the country's economic situation over the last ten years has caused the middle class to lose purchasing power, making this desire practically unattainable.
Therefore, CNA, the largest English school in Brazil with more than 700 schools spread across the country and with 100 thousand students, created the Gaming Exchange. An immersive exchange experience in the most famous game in Brazil, Fortnite, which allows interaction between two people playing together.
This professional campaign titled 'Gaming Exchange' was published in Brazil and United States in January, 2024. It was created for the brand: CNA Idiomas, by ad agency: Tech and Soul. This Digital and Direct media campaign is related to the Education industry and contains 1 media asset. It was submitted 13 days ago by Creative Director: Brunno Barbosa of Mr. Da Vinci.
Credits
Title: Gaming Exchange
Client: CNA
Client Approval: Luciana Fortuna, Nicadan Galvão, Adriana Machado, Daniela Damasceno, Hermes Ferreira
Product: Institutional
Agency: TECH & SOUL
CCO (Chief Creative Officer): Flavio Waiteman
ECD (Executive Creative Director): Daniel Magri
Creative Director: Angélica Pernau, Felipe Lermen, Renan Bulgari
Art Director: Bruno Oliveira
Copywriter: Fillipe Abreu, Euclides Francisco Junior, Marcelo Góes
Creative Assistant: Hianco Santiago, Karina Dantas
Motion Designer: Leonardo Neiva
Editor & VFX: Theigor Dhudli
CEO (Chief Executive Officer): Claudio Kalim
Executive Account Director: Liliany Samarão
Account Executive: Mariane Ferraz, Maria Cecília Freitas, Bárbara Dantine
Brand Consultant: Carlos Barbieri
COO & CFO (Chief Operating Officer & Chief Financial Officer): Marcelo Zaine
Executive Producer: João Pedro Albuquerque
RTV: Graziela Cristina Barbeiro
Project Manager: Patrícia Goulart
Production Director: Rogerio Gonçalves
Production Assistant: Letícia Bamonte
Image Retouching and Treatment: Good Image
Retouch Lead: Ariê Magalhães
Social Media Manager: Giuliana Lorenzetti
Community Manager: Larissa Martins
Junior Community Manager: Queila Ribeiro
Media: Larissa Cembranel, Rodrigo Pariz, Carolina Gomes, Carine Lima, Isabelly Cardoso
Planning: Yara Rocha, Lidia Maria
Gamers Agency: DBM2
Creative Director: André Luiz Andrade de Oliveira & Gabriel Garcia Mary de Oliveira
Art Director: André Luiz Andrade de Oliveira & Gabriel Garcia Mary de Oliveira
CEO: Danilo Barros
Executive Account Director: Gabriela Soubhia
Account Executive: Bárbara Ildefonso
Planning: André Luiz Andrade de Oliveira & Gabriel Garcia Mary de Oliveira
Audio Producer: Jamute
Executive Sound Producer: James Feeler
Music Production: James Feeler and Leck Gomes
Sound Engineer: Otávio Bertolo, Siri, and Marcelo Filho
Coordination: Julianna Zuppo, Letícia Nunes
Account Executive: Hingrit Nitsche, Kiki Eisenbrau
PR Agency: Mr. Da Vinci
Press Officer: Brunno Barbosa / Marcella Izzo
