Gallio Park

Taking inspiration from New York's iconic Coney Island, director Menzkie creates a seamless and craft-heavy campaign for Gallio. Following his previous films for the “Rube Goldberg” campaign in 2021, the director pulled together a powerhouse of an art department team to make the film as real as possible. Staying true to his analogue tricks, Menzkie used real set design and practical lights, adding just a dash of VFX to pull it all together!

"In terms of the technical execution of the film, we used paper craft as the main elements as it was able to add a lot to the visual look of the film. We asked the top food DOP in Hungary (Iván Vermes) to shoot this commercial and teamed up with a great food stylist duo (Ferenc Urbányi & Edina Soltész), an awesome papercraft team (Edina Németh / Edina’s Paper) and an experienced VFX company (Melon VFX) to create a unique look for this food ad. Together with our skillful Art Director (Richard Illés), we figured out every little detail hand in hand with the art department.” - Menzkie

Due to the scale of the set design, the director opted for a periscope camera with motion control to capture the fine and precise movements needed to create such an effortless result. The 20-second spots are live on TV’s and social platforms across Hungary, just in time for spooky season!