Farmhouse's VTuber Phenomenon Sweeps Gen Z!
Description
For 40 years, Farmhouse has been Thailand's top bread brand, cherished by those in their 40s and beyond. Yet, sales targeting Gen Z have lagged. To bridge this gap, Farmhouse introduced Fumi Hausu, Thailand’s pioneering Virtual Brand Ambassador and VTUBER. Designed to resonate with Gen Z's passions—gaming, animation, singing, digital art, cooking—Fumi consistently integrates brand narratives while promoting the Farmhouse Delivery Platform. In just 6 months, Fumi garnered over 2.4M engagement minutes and amassed 350,000 fans. Searches for “Farmhouse” surged by 236%. More than stats, Fumi has secured Farmhouse's place in Gen Z's hearts, cultivating a new generation of lifelong customers. Fumi is Farmhouse's crowning achievement.
This professional campaign titled 'Fumi Hausu' was published in Thailand in January, 2023. It was created for the brand: Farmhouse, by ad agency: Far East Fame Line DDB. This Content, Digital, and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Advertising Agency: Far East Fame Line DDB
Client: President Bakery Public Company Limited
Chief of Creative Officer: Sunee Chaijiraraks
Vice Executive Creative Director: Pas Kiranuchitpong
Creative Director:Napon Nainuan
Head of Actionable Data Solution: Saran Saeng-Orn
Creative Specialist / Project Leader: Kritchaporn Emamorn
Group Account Director:Sudarat Siritaweechai
Account Director: Kanchana Tangporncharoensuk
Content Creator: Chatdanai Buasri
